What is the Value of Prototyping?

PI: Assistant Professor Scott Klemmer


Prototyping is central to design thinking. As such, perhaps the most fundamental empirical question in design thinking is: (how) do prototyping practices affect design quality? This proposed research will make significant strides towards an answer, providing both academics and business leaders with a clearer understanding of prototyping’s value. The primary thrust of the proposed research is empirical inquiry. A secondary thrust, in collaboration with Robert Sutton, will construct a conceptual framework for prototyping that synthesizes diverse theory, research, and intuition from the behavioral sciences, engineering, and design.


Prof. Scott Klemmer, PhD

Scott is an Associate Professor of Computer Science at Stanford University. He co-directs the Human-Computer Interaction … > more