Prof. Dr. Falk Uebernickel

MSc. Vincent Beermann

Research Associate (GTI Program Manager) & PhD Candidate

Phone: +49 331 5509 4981

Room: Campus II, Building L, L-2.10

Email: vincent.beermann(at)hpi.de

Web: LinkedIn



About me

Hi! I am Vincent. I come from Bochum, a city in the Ruhr Area, once known for coal and steel. Contrastily to this environment, I was inspired by my former school teacher to become a psychologist. Through my studies, I got to deeper understand how people experience and behave our reality. Still, I had the desire to build and create something. Through my entrepreneurial journey I stumbled upon Design Thinking as an innovation method and that eventually led me to join the Chair of Design Thinking and Innovation Research at the HPI. I am grateful that my way guided me here! Today, I am curious to understand how we can nudge our behaviors to foster sustainability and pro-environmental actions deeper.


2021 - Today PhD Candidate, Hasso Plattner Institute

2020 - 21 Basic + Advanced Track, Hasso Plattner Institute, School of Design Thinking

2018 - 20 M.Sc. Clinical Psychology, Ruhr-University Bochum

2018 Systemic Coach, University of Cologne, Institute for Applied Psychology

2016 - 2017 B.Sc. Psychology, Tel Aviv University, Research Semester

2014 - 2018 B.Sc. Psychology, Ruhr-University Bochum



2021 - Today Research Associate & GTI Program Manager, Hasso Plattner Institute

2018 - Today Co-Founder, Nachhaltigkeitswerkstatt

2019 Intern Business Development, PsyCurio

2018 Intern Project Management, Ottmann Global Partners

2015 - 18 Research Intern & Assistant at various Psychological Chairs, Ruhr-University Bochum

2013 - 14 Gap year & Voluntary work, Buenos Aires


Research Projects

Current Project

By conducting research on Digital Nudges for Pro-Environmental Behavior the aim is to understand (i) the variety of components of Digital Nudging and (ii) find application areas where we can investigate the effectiveness of those Digital Nudges. Digital Nudges leverage psychological mechanisms to influence human behavior in a specific direction. For example, people do not like to lose. In fact, we as humans tend to have a loss aversion. Proposing that people will lose something will have an influence on their decision-making. Pro-environmental behaviors inform us about the application areas where we can try to apply those Digital Nudges. For example, we can foster environmentally friendly behavior at home, when consuming food or when we commute or use transportation in general.

Other Projects

One project especially dealt with the investigation of Nudging in the context of heating and ventilation behavior. Space heating contributes to 85% of CO2 emissions with regard to energy consumption at home (electricity consumption only accounts for 15%). Therefore, to influence heating behavior provides us with a large level to make an positive impact on our climate.


2021 - Today   Design Thinking Global Team-based Innovation, Hasso Plattner Institute

2018 - Today   Psychological Coaching, Nachhaltigkeitswerkstatt