I am a Psychologist and Researcher focusing on Behavior Design. I design, implement, and evaluate choice environments that guide people's decision-making journeys.

In my PhD, I investigate behavioral interventions to conserve energy and water in everyday life. My approach involves translating behavioral insights into effective socio-technological systems and prioritizing user needs and organizational challenges to create practical solutions.

Beyond designing, I test these systems through interviews and large-scale field experiments to investigate their effectiveness.
Outside the lab, I actively teach, coach, and conduct workshops for professionals. I believe in the power of collaboration and the value of diverse perspectives, and I'm always eager to share knowledge and learn from others.

Since 2021 PhD Candidate, Hasso Plattner Institute

2020 - 21 Basic + Advanced Track, Hasso Plattner Institute, School of Design Thinking

2018 - 20 M.Sc. Clinical Psychology, Ruhr-University Bochum

2018 Systemic Coach, University of Cologne, Institute for Applied Psychology

2016 - 2017 B.Sc. Psychology, Tel Aviv University, Research Semester

2014 - 2018 B.Sc. Psychology, Ruhr-University Bochum

Since 2021 Research Associate & GTI Program Manager, Hasso Plattner Institute

2018 - Today Co-Founder, Nachhaltigkeitswerkstatt

2019 Intern Business Development, PsyCurio

2018 Intern Project Management, Ottmann Global Partners

2015 - 18 Research Intern & Assistant at various Psychological Chairs, Ruhr-University Bochum

2013 - 14 Gap year & Voluntary work, Buenos Aires

Since 2021   Design Thinking Global Team-based Innovation, Hasso Plattner Institute

Since 2018   Psychological Coaching, Nachhaltigkeitswerkstatt