Prof. Dr. Falk Uebernickel

Designing and Evaluating Technology-Mediated Nudges for Sustainability


Faced with environmental challenges and rising energy costs, sustainability becomes a paramount concern. Information systems can nudge individuals toward sustainable behaviors, achieving sustainability at scale. This project explores the design and effectiveness of technology-mediated nudges or "green nudges" for promoting sustainable behaviors.

Research Questions:

  • What guiding principles should shape the development of green nudging systems to foster sustainable behaviors?
  • What mechanisms underpin behavioral interventions promoting sustainable behaviors via green nudging systems?

Expected Outcomes:

  • A framework detailing the design and effectiveness of green nudges for encouraging sustainable behaviors 
  • A developed design theory for green nudging systems 
  • Understanding of the cause-effect relationships pertaining to green nudges

Research Team:

  • Project Owner: Vincent Beermann
  • Project Collaborators from Academia:
    • Annamina Rieder, University of St.Gallen
  • Project Collaborators from Practice
    • LEG Immobilien SE
    • Cresco Immobilien Verwaltungs GmbH
    • Climony GmbH

Project Period:



Organizations interested in promoting sustainable behaviors through technology-mediated nudges.

Thesis Topics:

Feel free to get in touch with Vincent Beermann, if you are interested in writing a thesis as part of this project. For example, on:

  • Designing IT artifacts (green digital nudges)
  • Evaluating online and field experiments on green nudges

Related Publications:

*Beermann, V., Rieder, A., Ebbers, M., Bicker, K., Poerschke, V. B., & Uebernickel, F. (2022). Loss aversion nudges to improve heating behavior and reduce carbon emissions. In S. Taneja (Ed.), Proceedings of the Eighty-second Annual Meeting of the Academy of Management.

Beermann, V., Rieder, A., & Uebernickel, F. (2022). Green Nudges: How to Induce Pro-Environmental Behavior Using Technology. International Conference on Information Systems (ICIS).

Beermann, V., Haskamp, T., Marx, C., & Uebernickel, F. (2023). Addressing Inertia in Pro-Environmental Behavior through Nudges: A Review of Existing Literature and a Framework for Future Research. Hawaii International Conference on System Sciences (HICSS)

Beermann, V., & Rieder, A. (2023). Using Algorithmic Nudges to Save Energy and Water: A Proposal for a Longitudinal Field Experiment. European Conference on Information Systems (ECIS).

* Best Paper Award