Sales representatives (reps) maximize sales profitability by selling goods and services. They visit retail stores within an assigned territory to fully exploit the sales potential for the products of their represented company. During their visits the sales reps record and optimize product placement, install advertising displays, check products for compliance, i.e. whether the store offers them to buy, as well as out-of stock situations, and talk to the stores’ managers to improve the product representation within the store. Regularly, sales reps have to schedule their store visits for the upcoming time frame with the goal to choose the “right” stores, which are supposed to increase the sales profitability as much as possible. Until now, this planning is done manually based on static and aggregated data provided by spreadsheets from the rep’s manager. Read more.
Contact: Martin Faust, Stefan Klauck, David Schwalb, Dr. Matthias Uflacker
Research Area: In-Memory Data Management for Enterprise Systems
