Program

AI Product Champions

Overview

Leadership program for digital transformation

Digital and AI strategies only have an impact when they are translated into concrete products and solutions. This requires people who take responsibility, organize complexity, and transform technology into real benefits.

The AI Product Champions program qualifies specialists and managers to successfully implement digital and AI-based product initiatives – from precise problem definition and viable product visions to clear communication with relevant stakeholders.

This program combines the expertise of two leading educational institutions: the d-school at the Hasso Plattner Institute and UnternehmerTUM. At the end of the program, you will receive a double certificate.

Key Facts

Target group

Professionals and managers with at least 3 years of professional experience who are seeking a new role in (digital/AI) product management.

What you can expect

  • Interdisciplinary approach: We combine innovation (design thinking) and technology (AI)
  • Real results: We work on real problems for real projects with a genuine C-level pitch.
  • AI-first approach: We use and teach how to use the latest AI tools (e.g., Loveable) and agents.
  • High compatibility: The format is specifically designed for integration into everyday project work.
  • Unique ecosystem: Access to mentors and experts from HPI, HPI d-school, UnternehmerTUM, Digital Product School, and TUM.
  • Certificate: Receive a double certificate from UnternehmerTUM & HPI d-school.
  • Catering: Full board on in-person dates

When + Where

Kick-Off:
Location: virtual
Date: August 18, 2026

Bootcamp:
Location: HPI d-school in Potsdam
Date: August 31 – September 4, 2026

Practical phase:
Location: virtual
Date: September – December

C-Level-Pitch:
Location: UnternehmerTUM in Munich
Date: December 8 – 9, 2026

Customized for organizations

We will be happy to prepare an individual offer for you and your organization on request.
Interested? Send us an e-mail to info-pdt@hpi.de

Book your place

AI Product Champions

Date
31.08.2026 - 09.12.2026
Date
31.08.2026 - 09.12.2026
Duration
Duration approx. 4 months: 5 days on-site workshop in Potsdam + 3 month online self-study + 2 days on-site workshop in Munich
Languages
Bilingual (German/English)
Format
Hybrid
Place
HPI d-school:
Hasso Plattner Institute
Campus II
August-Bebel-Straße 88
14482 Potsdam

UnternehmerTUM:
Munich Urban Colab
Freddie-Mercury-Straße 5
80797 München
Costs

8,500.00 €
plus VAT

  • Forum Unternehmertum 2023
    Panel
  • Forum Unternehmertum 2023
    Munich Urban Colab
  • Forum Unternehmertum 2023
    Munich Urban Colab
  • Forum Unternehmertum 2023
    Munich Urban Colab
  • Munich Urban Colab GIZ in München
    Ausbildung
  • Munich Urban Colab GIZ in München
    Event
  • Group learning on the HPI campus
    In summer, the terraces next to our workshop rooms are ideal for outdoor learning.

Objectives

  • Understand the fundamentals of digital product management and apply them to your own questions
  • Identify and structure user-centered problems, including with user research and design thinking methods
  • Develop initial AI-supported prototypes and solution approaches and critically evaluate them
  • Clearly formulate product ideas and visions and develop them in a targeted manner
  • Evaluate relevant trends and scenarios for your own work and business environment
  • Work on your own projects and develop them over several phases, as well as organize constructive teamwork
  • Receive and implement feedback from experts, peers, and mentors
  • Present results in a structured manner, including a final pitch

About the program

AI Product Champions is aimed at specialists and managers who want to learn about digital product management and the use of artificial intelligence in product development. The modular learning format teaches key concepts from product management, design thinking, and AI and applies them directly to real-world issues. To participate, you must have a specific digital product or product-related project that you will work on during the program.

The program combines an intensive classroom phase with a guided practical phase and a final C-level pitch. In the boot camp, participants learn methods and tools that they then apply to their own project. The practical phase focuses on step-by-step development, accompanied by feedback, peer exchange, and input from the HPI, d.school, and UnternehmerTUM ecosystem. The program concludes with a structured presentation of the results.

Program structure

The program consists of coordinated modules:

  • A virtual kick-off
  • A one-week on-site boot camp
  • A guided practical phase lasting several months
  • And a final C-level pitch

The overall structure is designed to combine learning, application, and reflection over a longer period of time.

Agenda

Your experts

All dates

  1. 31.08.2026 - 09.12.2026

    Duration

    Duration approx. 4 months: 5 days on-site workshop in Potsdam + 3 month online self-study + 2 days on-site workshop in Munich

    Place

    Potsdam & Munich

    Languages

    Bilingual (German/English)
    8,500.00 €
    Book now

Contact

Do you have any questions? We will be happy to help you.

Dr. Selina Mayer
Teamlead Technologies and Leadership
Mitarbeiter:innenfoto

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