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Human behavior meets planetary needs with the help of tech

Intro

The production and operation of IT infrastructure are among the largest CO2 emitters worldwide. In the US, data centers for AI applications are expected to account for approximately 12 percent of the country's entire electricity consumption by 2028. Modern technologies are accelerating the global climate crisis, but they can also play a crucial role in mitigating it. In our research area “Design Thinking and Innovation Research” at the HPI d-school, we see the interface between technology and people as an effective lever for greater sustainability. That is why we combine technology with behavioral research and sustainability in our research projects. 

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Mitarbeiterfoto Prof. Dr. Falk Uebernickel
Prof. Dr. Falk Uebernickel

Design Thinking as a key for sustainability

Design Thinking shapes our fundamental approach at the HPI d-school. Both our practical innovation projects and our research projects are centered around people’s needs and perspectives. We humans are the sole cause and drivers of the climate crisis, but we are also the only ones who can stop it. Design Thinking includes people in the design process right from the start and asks them about their needs. However, a core problem with sustainability is that human and ecological needs are not always the same, for example when it comes to consumption. How can we take both into account? This is an important area of tension in our work.  
If we understand how people think, feel, and act, we can design systems, products, and processes so that they promote sustainable decisions, as Vincent Beermann has investigated in his PhD project on saving energy and water. In short, Design Thinking creates the basis for reflecting on behavior patterns and developing alternatives that are both ecologically and socially sustainable. 

The approach towards technology is crucial

Innovative technologies offer great potential for sustainability; for example, smart solar panels are essential for successfully transitioning to green energy. With our research projects, we want to understand how technology can help people live and do business more sustainably. It is crucial to design technologies in such a way that they are used to serve their purpose.

For more insights into projects concerning sustainability, read our interview with Dr. Vincent Beermann, postdoctoral researcher at the HPI d-school. He has developed green nudges and explains how small behavioral interventions can have a big impact. In our academic programs, students learn how diverse a sustainable design can look like—for example, in the project with the search engine Ecosia. Here, students developed a prototype for a browser tool that encourages people to eat sustainably. 

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