News

No good AI without good data

Intro

Why we need to talk about data first

Everyone is discussing AI, but rarely about the actual driving force behind it: data. 
In this interview, data experts Adam Butz and Riccardo Destratis from Pandata reveal why AI is only as good as its data foundation, what risks lurk in careless handling, and how organizations can use data strategically. The occasion is their workshop “How to deal with data – from data to business success” at the HPI d-school, where participants learn to understand data correctly and use it to achieve their goals.

Interesting for

Professionals, Manager, Executives, Entrepreneurs
Experts Adam und Riccardo

Interview

Why should people focus more on data instead of “simply” using AI?

Understanding data is the key to approaching AI correctly. Everyone talks about AI, but hardly anyone talks about what drives it: data. AI has transformed data from a silent follower into a star – it provides the raw material from which smart applications are created. Those who only look at half the picture risk mediocre results. Because AI does not refine poor data. On the contrary, it amplifies its weaknesses.

What is the biggest challenge we will face now and in the coming years in terms of data?

Not only are we all collecting more and more data, but we also suddenly have significantly more access to data from others. Many are already taking advantage of these opportunities, but often only superficially. What is overlooked is that behind this data lie enormous opportunities, but also real risks. One of the biggest challenges is that we are increasingly using data automatically without knowing where it comes from, how reliable it is, or what it really means. The use of AI in particular pushes these questions into the background – because the systems appear to provide reliable answers, but these may be based on questionable or outdated foundations. Those who lose control over the origin and quality of their data also relinquish a degree of responsibility – and that can be dangerous.

And on a personal note: What data would you like to access if you had the opportunity?

Adam: I would like to see an analysis of how often I smiled in the presence of which person and in which situation. That would reveal so much about relationships, energy, and genuine connections, far more than any calendar tracking.

Riccardo: I would like a heat map of my thoughts, including automatic tagging, repetition patterns, and context. Which topics really concern me, which ones keep coming up—and which ones are only superficial?

Thank you very much for the interview, Adam and Riccardo!

Workshop for professionals: How to deal with data - From data to business success

Without a solid data foundation, AI remains blind, and can even reinforce incorrect decisions.

In the workshop “How to deal with data - from data to business success”, Pandata experts Adam Butz and Riccardo Destratis will show you:

  • Why data quality is crucial: AI can only be as good as the data it is trained with, and how you can tell if your data is reliable.
  • Keeping an eye on opportunities and risks: From automated analyses to data exchange with third parties – we discuss how you can exploit potential without losing control.
  • Use data strategically: Learn how to turn data into valuable insights that drive innovation and deliver measurable business success.

Whether you work in management, product development, marketing, or IT, this workshop will give you the knowledge and tools you need to make informed and responsible AI-based decisions.

Workshop details

Further news

Contact

Do you have any questions? We will be happy to help you.

Dr. Julia Oberhofer
Program Manager
Mitarbeiter:innenfoto