Design Thinking and corporate change

The workshop starts at HPI d-school in Potsdam Griebnitzsee, where participants get acquainted with the mindset of human centered innovation and the Design Thinking process and working culture. Based on a real challenge of a corporate player, participants form small teams, conduct interviews with potential users, and develop ideas and test prototypes. With coaches of the HPI d-school, they are guided through each step of the Design Thinking process, getting acquainted with tools they can later apply in their project work and daily business.

Day 2 of the workshop focuses on the refinement of the prototypes, testing them with potential users, and preparing pitches. The teams use a conceptual tool to reflect how the next steps of the implementation process could be initiated. The teams present their solutions to a representative of the corporate player that provided the challenge, followed by concrete insights how that company implemented Design Thinking methods in their innovation process. The day ends with a happy hour and a networking get-together.

On day 3, participants move to the ESMT Campus in Berlin-Mitte. In a shift from smaller teams to a shared group experience, from experiential learning to interactive lectures, participants get to know strategies on how the implementation of new practices (and initiatives) can be fostered and improved. How can internal change processes be triggered? How can peers and stakeholders be convinced? Which communication strategies can be applied? The workshop ends with a real case example of successful implementation and change.