Design Thinking for CRM Innovation

„Meet your future customer“

„Meet your future customer“ was the motto of this years’ leading German CRM conference in Munich on February 17. & 18. 2014, showcasing 20 best practice keynotes about how to implement CRM in companies. More than 200 key account managers, marketing experts and executives from German-speaking countries attended. Among the speakers was Prof. Ulrich Weinberg, Head of HPI School of Design Thinking, who gave a talk about “Design Thinking for CRM innovation”.

You can watch his keynote here: