Based on relevant criteria and in a number of steps, we regroup and summarize a high number of ideas. Criteria include simple implementation (so-called “quick win”), radical ideas that challenge what we thought was possible (so-called “Moonshot”) or the idea that seems the most promising regarding strategy and project duration. Again and again, the project team compares all ideas with its previously defined human-centered point of view. This way, the team makes sure that every idea is traceable and relevant as well as customized for the identified needs and fields of opportunity.
This phase is all about drawing up selected ideas up to a necessary level of detail. Our team manifests these ideas in a physical form with the help of different media and materials and for a defined goal. Using quickly available and cheap as well as reused materials (such as plastics packaging, cardboard etc.), the team develops a number of prototypes. These help them to reach a common understanding of the core function of the idea. Moreover, the team develops specific media (such as video, role play, room installations, paper models, toy models etc.) that can be used by potential users.