After completing her master in political science Bettina spend 5 years in various communications agencies and policy consulting institutions. Following her MBA and additional studies at the HPI D-School she worked in various innovation projects for the food and entertainment industry as a 'Human Factors' expert. Her numerous long term stays in Barcelona, Paris, Kansas City and California triggered a diverse interest in intercultural and socio-political dynamics. Since 2009 Bettina Michl consults large and medium sized companies in the aviation industry, consumer goods, software, online trading and healthcare with your agency tiefenschärfe. Together with her business partner they support multinational companies with the introduction and adaptation of Design Thinking on strategic and operational levels.
What fascinates Bettina about Design Thinking the most is the return of two profoundly entrepreneurial elements in today's market-based processes: empathy and experiments.