Bring.Buddy - A social delivery service

Design Challenge:
Improve the consumer goods supply chain to the inner cities of the future assuming that no cars are allowed to drive.

Project Partner:
DHL

Concept:
The students developed an app called "bring.buddy" which combines information about commuting-routes of users with mobile tracking technology. Using the app, every user can become a mailman and deliver packages to other people living on their daily commuting routes. For every completed delivery, the temporary mailman will be rewarded. After handing over the solution to the project partner DHL, the company launched the delivery concept under the name "MyWays" in Sweden in early 2012.