Transport on Demand
“Mobility Promise” has therefore been created—a mobility app that makes it possible to combine different modes of transportation, whether they be a car, public-transport or bike.
Individual settings, such as personal preferences in transportation choice and daily route, allow special solutions tailored to the user’s needs. For example, every morning a car can be reserved at a set time for the daily commute to work.
Because the app is intelligent, it proactively suggests an alternative means of transport in case of a spontaneous change in plans. For example, if a car-sharing option is not available, a rental car is booked. If a train is cancelled, a taxi is automatically notified to continue the journey. The bike module not only facilitates the rental function but includes a repair service as well. If a wheel needs repair, the bike can be parked anywhere and then after completion of the work be delivered to the place of choice. By combining different transport options, users are not limited to just one transportation mode but instead can flexibly choose between several alternatives—completely adaptable to their everyday, changing needs.
Insights into the challenges and important aspects of the Mobility Promise have contributed decisively to the ongoing development of the idea: “We have taken the elements of an interdisciplinary collaborative solution and realized them in the network initiative “driversity” (driversity.de). “An important inspiration for driversity resulted from the challenge,” says Michael Birk, Director of Strategic Customer and Project Management at Deutsche Bahn. At present, a first test model of the mobility app, designed to provide employees budget-based access to local public-transport, car and bike-sharing offers, is being tested—and it might just signal the end of the company car.