How can companies exploit the potential of artificial intelligence (AI) without getting lost in the hype? The article “The AI Business Navigator: How companies recognize the potential and limitations of AI” by F. Uebernickel, F. Bleuel, and R. Herbrich in the 05/2025 issue of changment! magazine introduces the AI Business Navigator, a strategic thinking and decision-making model that helps management teams make informed decisions about the use of AI. The focus is on questions such as: Which problems should be solved with AI? What skills are needed to do this? And how can processes and infrastructure be designed appropriately?
Insight into practice: The focus is on added value
Using a realistic example, the article shows how the Navigator can be used step by step – from the initial problem definition to the assessment of feasibility and concrete steps for implementation. Particularly helpful: the interplay between technology, business, and organizational perspectives is made tangible.
Why a navigation tool?
If you are faced with the question of whether and how AI should be used in your organization, this article offers guidance and clarity. You will receive a practical tool that not only helps you to reflect, but also provides concrete guidance for action – in line with the responsible, strategic introduction of AI.
In the “AI and Business” workshop, you can also apply the Navigator to your specific case and receive professional support.
