Designing for Good: Reflections on the GDTA Conference

Under the guiding theme “Design for Good,” the conference explored how Design Thinking can contribute to positive societal change in times of multiple crises. Panels and workshops examined the role of communities in defining “good,” emphasizing that good intentions alone are not enough. Discussions ranged from designing responsible technologies to shaping cultures of transformation, always returning to the central question: how can design foster meaningful, sustainable change?

The HPI d-school team actively shaped these conversations. In the panel “Design for Transformation,” co-head Monika Frech discussed with international transformation leaders what it takes for organizations to change at a deeper level beyond structures toward mindsets and culture. Her key message: “True transformation doesn’t happen by accident – it requires courage, intentionality, and design.”

On the second day, María-José Juarez Rodriguez, Paola Hintze, and Monika Frech led a hands-on workshop on “Design for Good,” using case studies on communication during natural disasters. Participants explored opportunities and limits of well-intentioned design, shared best and worst practices, and reflected on the responsibilities of designers and stakeholders.

The conference highlighted that Design Thinking is not an end in itself but a way to turn uncertainty into opportunity. A forthcoming conference book and blueprint will capture the insights of Izmir 2025, paving the way for future editions. With India set to host the next GDTA Conference in 2026, the global community continues its journey of designing for transformation – and for good.