PI: Prof. Allan Reiss
The overarching goal of this research is to ascertain the neuro- cognitive foundation and sustainability of creative capacity enhancement and design thinking. This goal will be achieved by comprehensive analysis of unique, longitudinal high-dimensional data captured with multimodal neuroimaging (magnetic resonance imaging and near-infrared spectroscopy) and cognitive-behavioral assessment. We are also developing a novel 21st century test for assessing design and innovation, and by extension, creativity, in healthy adults. This year, for the first time, we propose to bring ultra-portable brain imaging methods to the d.school to directly assess the neural correlates of collaboration and team-creativity in real time, while design thinkers engage in creative thinking in a naturalistic setting.
Key objectives include:
 To mine our rich multimodal dataset to determine how individual differences in behavior and brain function are associated with creative capacity enhancement and its sustainability at short- (5-weeks) vs. long-term follow-up (1-year).
 To continue to develop and validate our novel Design Thinking Creativity Test (DTCT), which measures an individual’s ability to exercise/apply their creativity and design thinking during an actual innovation event.
 To extend our neuroimaging methods to naturalistic and unrestrictive environments with the goal of examining individual and team creativity in design-thinkers at the d.school.