Hasso-Plattner-Institut
Hasso-Plattner-Institut
  
Login
 

What is Design Thinking?

"It’s a method based on common sense." (Hasso Plattner)

Design Thinking at Hasso Plattner Institute follows in the tradition of a creative entrepreneurial attitude, with a consistent focus on the human perspective. Teaching, research, and professional training have always been targeted to meet a single objective: making Design Thinking useful for processes of innovation and change.

We have learned one thing from the more than 1000 student projects, the interaction with roughly 700 professionals from industry every year, and our Design Thinking research program: the definitions of Design Thinking are as multifaceted and individual as the people who practice it. 

Statements on Design Thinking

"Design Thinking is a powerful team-building experience in a exciting work space."

Roland Scharrer, Lead Data Scientist; Managing Consultant
Capgemini

"Design Thinking for me: No restrictions,focus on creativity,free your mind,team power."

Ina Killmann, Assistant of Board; Member of Sales and Marketing
Volkswagen Nutzfahrzeuge

"Design Thinking to me is an eclectic toolbox and process to find new solutions based on new insights."

Dörte Hartmann-Kerl, Management
Volkswagen AG / Innovation

"Design Thinking is a creative, positive and very productive way of working."

Stephanie Reimann, Marketing & Communication; Media International
Volkswagen Group

"Design Thinking is fast and furious, quick and dirty, more doing than thinking."

Gerald Hinteregger, Managing Partner
Beratergruppe Schwabing

"Design Thinking is the solution I was looking for to fall in love once more with my profession."

Felipe Burattini, CEO
Brandish Ad.