Hasso-Plattner-Institut
  
 

E-School Xpert Talk: "Online marketing for start-ups"

What is it about: "Principles of direct response advertising: how to achieve rapid user acquisition with paid media" -principles using AdWords (as that is the most likely starting point for most startups seeking to venture into advertising)
The session covers:

  • How to set objectives and goals
  • The digital advertising marketplace
  • Structuring a campaign
  • Creating winning ad copy
  • Basic optimization

When: 03.11.2016; 5.00 -6.00 p.m.
Where: Konferenzraum, Villa, Room V 1.15
Speaker: Lars Nyman, Digital Marketing Consultant (former AOL, google)
Registration: is necessary.
The day will end with pizza & beer.